Moore & Scarry Advertising Partners with CreditMiner
DOWNERS GROVE, III. February 16, 2016 — CreditMiner, the auto industry’s only real-time solution provider that pre-qualifies and pre-screens automotive consumers on Experian, TransUnion and Equifax credit bureau platforms, today announced a partnership with Moore & Scarry Advertising, the nation’s largest Tier-3 automotive-specific advertising agency. The partnership includes marketing CreditMiner’s Virtual Credit Consultant, a consumer-facing application that provides real-time pre-qualification with full permissible data.
“In today’s retail automotive environment, any edge a dealership can get places it one step closer to ensuring profitability and I am excited to partner with such a dynamic company as Moore & Scarry. They can now provide their dealers with an efficient, cost effective cutting-edge technology that cannot be duplicated,” said Don O’Neill CreditMiner General Manager/ Managing Partner.
An organic credit app conversion case study of over 1,500 dealership websites found that Virtual Credit Consultant produces three times the normal conversion rate of a long form application and an average lead volume increase of 339%. Virtual Credit Consultant uses CreditMiner’s proprietary BASIS2SM software platform which provides the industry with permissible bureau data, including up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMiner gives franchise and independent dealers a true credit snapshot of their prospect, allowing them to match the right car, to the right customer, with the right financing, every time. It has zero impact on the consumer’s credit score and is fully FCRA compliant. The “soft pull” now also includes full file results, the same information that can be seen on a hard pull of credit.
“Virtual Credit Consultant is a natural fit for an ad agency such as Moore & Scarry, as it greatly increases the effectiveness of any dealer’s website. Once they have it on their website they are also able to use the same technology in their advertising, email and direct mail,” stated Ken Luna, CreditMiner Vice President Corporate Affairs.
Moore & Scarry has grown to become the nation’s third largest automotive advertising agency since its founding in 2001. In addition, Moore & Scarry now maintains a 20% quarterly revenue growth rate. The agency attributes its continued success to the high level of service it provides customers, its emphasis on quantifying results, and early identification of industry trends and consumer behavior.
Commenting on the new relationship, Tom Kerr, Partner at Moore & Scarry stated, “Our agency’s mission is all about helping dealers increase vehicle sales by using the latest in technology to drive high quality leads that convert well. We are therefore excited to get behind a product that is as effective as Virtual Credit Consultant as it has a proven track record of doing this very well indeed.”
For more information call: 817-213-7042, or visit www.ecreditminer.com
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About Moore & Scarry Advertising:
Moore & Scarry Advertising is the nation’s third largest automotive advertising agency. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the fastest-growing automotive advertising agencies in the nation. Moore & Scarry Advertising represents over 200 automobile dealers, including the vast majority of domestic and international manufacturers, and dealerships of all types and sizes, including numerous Automotive News Top 125 Dealer Groups. The agency has offices in Fort Myers, Florida and Denver, Colorado. Visit mooreandscarry.com for more information.
CreditMiner is a credit-centric data provider to the automobile industry. It provides both hard inquiry and application compliance and is the only real-time pre-screen and pre-qualification technology re-seller representing all 3 major credit bureaus. Auto dealers can complete a vehicle finance transaction within CreditMiner’s BASIS platform while never collecting SS# or DOB. Its proprietary database of over 200 million consumers allows dealers to utilize big data to precisely target consumers, while providing a road map for engagement specific to each individual consumer they engage and their current economic situation.
Carter West Public Relations