Featured
January 6, 2015

WHAT DO BOB DYLAN, AN IPAD, THE CFPB AND A SOCIAL SECURITY NUMBER HAVE IN COMMON?

NADA is upon us, and what better time to write an article about the changing business model in our vertical? Well my friends, as Bob Dylan so eloquently put: “Times, they are a changin’.” By that, I mean the very model by which we do business is changing. The interaction with our consumers, the profit model, marketing, digital, HR, it all is coming to a bright white head in our industry. I am here to tell you that if you…
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Featured
December 23, 2014

CreditMiner℠ Announces Addition of Equifax to its Soft Bureau Data Portfolio

Dec 23, 2014 - (iNewswire) CreditMinerSM, the auto industry’s only real-time consumer qualification through promotional credit inquiry tool announced its agreement today with Equifax, a global information solutions company that provides comprehensive consumer credit, income and employment data, as well as demographic and industry-leading information sources to dealers and lenders.  The agreement gives CreditMinerSM access to the “Prescreen of One” service, an Equifax solution for individual, real-time prescreens that help consumers by letting them know they are qualified for financing…
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Featured
December 2, 2014

Intrusive, Abusive, or Just Plain Not Conducive

Don O’Neill, V.P of Sales and Marketing, CreditMiner In this article, I want to keep it simple. Hit you right where it hurts, and get you thinking about a topic that should be front of mind….. Your Online Credit Application. I know, I know, it’s not the sexy, silky shiny stuff that movies are made of. No glamorous graphics, no music, flash or pizzazz. But, if you handle it right, it will flat out convert and sell cars for you.…
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Featured
October 2, 2014

The Service Lane Sales Experience, Done Your Way

Originally published in Dealer Solutions Magazine, October 2014. Ok. So all the conferences are over, we are all "Vegas'd" out, and it's time to get back in the saddle. Not just talking about selling cars, or finding the new product out there to help us. The blood and guts, roll up your sleeves, make it happen, sell 'em all mentality. Showroom and internet sales are the life blood of any dealership sales goals. It's the foundation that we build to…
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Case StudiesFeaturedVirtual Credit Consultant
October 2, 2014

Jim Shorkey Mitsubishi Case Study – Virtual Credit Consultant

The Problem.   Jim Shorkey Mitsubishi is looking to increase opportunity for car sales by generating more finance leads from their number one source, the dealer’s website! The typical online credit application on a car dealer’s website is non-engaging, overwhelming and cumbersome, causing most consumers to leave the site and search for a user friendly alternative. After reviewing the analytics behind Jim Shorkey Mitsubishi's website, we were able to verify that 99.5% of the time, customers leave the finance page without submitting their…
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Case StudiesFeaturedVirtual Credit Consultant
October 2, 2014

Milton Ruben Case Study – Virtual Credit Consultant

The Problem.   Milton Ruben is looking to increase opportunity for car sales by generating more finance leads from their number one source, the dealer’s website! The typical online credit application on a car dealer’s website is non-engaging, overwhelming and cumbersome, causing most consumers to leave the site and search for a user friendly alternative. After reviewing the analytics behind Milton Ruben's website, we were able to verify that 99.5% of the time, customers leave the finance page without submitting their information! These…
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Featured
September 30, 2014

How To Sell a Car Out of the Service Department

How many dealers have a full-proof strategy to sell a car from the service department? How many salesman stalk, annoy, hound, or solicit random customers that drive into the service lane on a daily basis? The problem with most car dealers when it comes to selling a car from the service department is having a strategy in place that is easy and scalable. I normally don’t write tips of the month that are product promotions, but for this tip, I can’t…
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Featured
August 19, 2014

What If We Were the Consumer? Would I Buy a Car From Me?

The other day I went to replace my iPhone. I like going directly to the source, so I went to my local Apple store. As I exited the car and approached the store, I noticed several of the employees out front smoking. They did not acknowledge me, and let me walk right past them. I thought it was odd, but shrugged it off. I entered the store, and walked over to the newest iPhone they had. Looked good, but I…
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Featured
July 23, 2014

Soft Pull Credit Bureau Data Fastest Growing Tool of Choice

THE INHERENT DANGER OF UTILIZING "STATIC" DATA IN A SOFT PULL BUREAU PRE-SCREEN APPLICATION Since "soft pull" or "pre-screen" credit bureau data is becoming the fastest growing tool of choice by dealers and dealer groups across the country, I thought it was appropriate to talk about this emerging technology that can change the way we do business. If utilized properly, it is a game changer. Unfortunately, as is with most emerging technology, most GMs and dealer principals don't understand the…
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Featured
June 17, 2014

Finally, an Ace Up the Dealer’s Sleeve to Sell a Car

Car dealers are always looking for an easier way to sell a car. However, most of today’s technology seems to help the customer buy the car, not the dealer sell the car. Would you agree? The majority of the new tools designed to help dealers in the past few years seem to be helping them “race to the bottom”. What if there was a tool that gave the dealer an ace up their sleeve? What if EVERY LEAD that came…
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