IRVINE, Calif., April 15, 2015 /PRNewswire/ — AutoAlert is adding thousands of additional Alert sales opportunities for its users by adding credit soft pulls for Service-not-Sold records that will help them sell more vehicles in the service drive.
AutoAlert has teamed with CreditMiner to give dealerships this important qualifying edge when selling to service customers who did not buy their vehicle from the dealership.
Through partnership with CreditMiner, AutoAlert executes real-time credit soft pulls that do not require a prospect’s social security number, date of birth, or consent, and downloads equity and credit information into AutoAlert. Now associates know which service customers are in a position to receive offers to purchase their current vehicle and buy a new model from the dealership. This enhancement now means AutoAlert users have equity and credit data for both customers who bought from the dealership and those that didn’t.
“The addition of CreditMiner to AutoAlert will increase the number of opportunities to sell in service by 30 percent because data enables associates to make value proposition offers, not sales pitches,” said Tony Rhoades, AutoAlert vice president, Product. “Converting service-only customers into new vehicle purchasers deepens their relationship with the dealership, which is important to ongoing retention, additional purchases, and dealership profitability.”
Selling strategies that leverage data can avoid margin erosion, often as much as 90 percent that is common to traditional marketing channels, Rhoades said. Speaking at Digital Dealer 18 in Tampa next week, he’ll share how dealers use data to grow their business, by attending his presentation, “Convert Your Data into Dollars.”
CreditMiner ensures that credit soft pulls comply with the Fair Credit Reporting Act. Because customers don’t apply for credit as part of the data pull, the process has no negative effect on their credit rating. The soft pull offers are dealer specific, meaning the resulting firm offer of credit is invalid at competing dealerships.
CreditMiner is the automotive industry’s only real-time pre-screen provider, giving dealers access to Transunion, Experian, and Equifax bureau data. Its proprietary software platform provides the industry with permissible bureau data, such as up to five auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving credit data. It gives dealers a true credit snapshot of a prospect, allowing them to match the right car, to the right customer, with the right financing every time.
“The team at CreditMiner is proud to partner with AutoAlert, the leader in data mining,” said Don O’Neill, vice president of Sales and Marketing, CreditMiner. “The power this relationship brings to dealers is immeasurable. Dealers can now target and prospect consumers in service who did not purchase their vehicle from the servicing dealer. The exciting part is the offer is valid only at that specific dealership. This partnership brings the leader in data mining sales opportunity generation and the leader in promotional bureau software together. The result will be an unparalleled tool for dealer profitability.”
About AutoAlert, LLC.
AutoAlert is the automotive industry’s leading data-mining and sales opportunity-generation platform to help dealerships increase vehicle sales, trade-in volume, and improve customer retention. Founded in 2002, AutoAlert provides the automotive industry with innovative software, marketing and training solutions. For more information, contact Nathan Warner, Director of Marketing at 949-398-7008 or Nathan@autoalert.com or visit www.autoalert.com.
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SOURCE AutoAlert, LLC.