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July 23, 2014

Soft Pull Credit Bureau Data Fastest Growing Tool of Choice

THE INHERENT DANGER OF UTILIZING "STATIC" DATA IN A SOFT PULL BUREAU PRE-SCREEN APPLICATION Since "soft pull" or "pre-screen" credit bureau data is becoming the fastest growing tool of choice by dealers and dealer groups across the country, I thought it was appropriate to talk about this emerging technology that can change the way we do business. If utilized properly, it is a game changer. Unfortunately, as is with most emerging technology, most GMs and dealer principals don't understand the…
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