Dave Edwards Toyota Case Study – CreditMiner

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The Problem. Dave Edwards Toyota is looking to increase opportunity for car sales by generating more finance leads from their number one source, the dealer’s website! The typical online credit application on a car dealer’s website is non-engaging, overwhelming and cumbersome, causing most consumers to leave the site and search for a user friendly alternative. After reviewing the analytics behind Dave Edwards Toyota’s website, Dealer e-Process was able to verify that 99.5% of the time, customers leave the finance page without…

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