Lester Glenn Case Study – Virtual Credit Consultant

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The Problem. Lester Glenn is looking to increase opportunity for car sales by generating more finance leads from their number one source: the dealer’s website! The typical online credit application on a car dealer’s website is non-engaging, overwhelming and cumbersome, causing most consumers to leave the site and search for a user-friendly alternative. After reviewing the analytics behind Lester Glenn’s websites, Dealer e-Process was able to verify that 99.5% of the time, customers leave the finance page without submitting their information! These numbers…

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